Social-First & Always-On

STARBUCKS / 4 Years of Social-First

As a Creative Director on Starbucks from 2019-2023, I’ve led 15 seasonal campaigns for brand’s always-on content across its social channels, resulting in literally thousands of static and video content in parallel with bigger brand work. Some of my favorite work includes launching Starbucks on TikTok, gamifying the selfie lens with an interactive drinks filter, and creating an AR game on social powered by smiles. Below is some of that work.

PEDIGREE / ALWAYS-ON

More than just “dog content for the internet”, this always-on content promotes the Pedigree brand mission to support dog adoption across all its social channels.

NUTRO / ALWAYS-ON

This is how we translated Nutro - a premium pet food brand that offers a range of natural, high-quality pet food and supports healthy soil initiatives - to be relevant on social.

FOSSIL / TIME WELL SPENT

Created using behind the scenes content, these ongoing content series let fans engage with the brand on a weekly basis.

NEW YORK TIMES / FOLLOW THE QUESTIONS

Challenged with the ask of a “no-photo” social content series, we prompted curious readers with questions that piqued their interest to learn more.

Fossil / #CurrentMood Campaign

Created to promote the launch of the Mood Watch, this interactive game on stories let fans engage with the brand in a playful, memorable way.

Fossil / #HolidayFeels Campaign

Concepted to evoke vintage nostalgia of the holidays, this static campaign placed Fossil’s smartwatch and leather goods at the center of relatable and humorous scenes meant to provoke, educate, and entertain fans.