EVENT DESIGN / PRODUCT LAUNCH

MyMuse x Dixie D’Amelio
”Passion” Launch Event

With 70 Million+ followers across her social channels, Dixie D’Amelio is not your average influencer, and this was not your average launch party. This wasn't just about introducing a new product; it was about creating an experience that resonated deeply with our audience.

As the creative director of this launch event, I orchestrated a unique experience that merged MyMuse's new "Passion" inspired soda with Dixie D'amelio's vibrant persona and dynamic influence.

We transformed the event into a passion-forward sensorial setting symbolizing a gathering of creative minds. Every detail—from multi-colored glass candlesticks to sculptural tablescapes—was meticulously crafted to evoke the coming together of passions, collaboration, and playfulness.

Guests were immersed in an atmosphere designed for engagement, complete with a "Conversation starter tablecloth" that sparked lively interactions and photo opportunities. By infusing modern design elements reflective of Dixie's energy and MyMuse's authenticity, we crafted a launch event that left a lasting impression and set a new standard for brand collaborations.