EVENT DESIGN / PRODUCT LAUNCH
MyMuse x Dixie D’Amelio
LAUNCHING ‘Passion’ with a room full of it.
A sensorial dinner that turned the table itself into a conversation starter, inviting guests to share the passions that keep them creating.
With 70 Million+ followers across her social channels, Dixie D’Amelio is not your average influencer, and this was not your average launch party. This wasn't just about introducing MyMuse's new "Passion" inspired soda; it was about creating an experience that sparked conversation among our audience. Guests were immersed in an atmosphere designed for engagement, complete with a "Conversation starter tablecloth" that sparked lively interactions and photo opportunities. By infusing modern design elements reflective of Dixie's energy and MyMuse's authenticity, we crafted a launch event that left a lasting impression and set a new standard for brand collaborations.
AGENCY / Laundry Service, New York
ROLE / Concept Development & Creative Direction
