LOGO DESIGN / BRAND DEVELOPMENT & LAUNCH
Skip Movewear
Logo Design, Style Guide &
Brand Development
I had the incredible opportunity to provide logo design, strategic branding, style guide, and creative direction for the launch of MO/GO™ - a robotic wearable for the tech movewear brand Skip, in collaboration with Arc’teryx.
Months later, we teamed up again to develop the brand’s swag kit, where I took on the dual roles of copywriter—crafting the tagline “find what moves you”—and designer, creating a tech-forward concept that captured the essence of their multifaceted brand.