STARBUCKs

Share the Cheer

To celebrate the 25-year anniversary of the iconic Starbucks holiday cup designs, we reminded everyone to “Share the Cheer”, because even the smallest gestures can go a long way.

AGENCY

BigSpaceship, NYC

RESPONSIBILITIES

Concept Development / Creative Direction

The Films

Sparked by the gesture of sharing a drink, each film transforms into a moment of gratitude.

ALWAYS ON CONTENT

Celebrating The Holiday Cups on Social through connection.

Starbucks, and its drinks, have always been a catalyst for joy, capturing this feeling in beautiful, appetizing, product-first content. But in 2022, people were craving not just joy, but connection.

Launched through the lens of gifting.

sustained with an emphasis on togetherness.