NETFLIX / THE MOVIE IS JUST THE BEGINNING

For its holiday campaign, Netflix wanted to showcase its extensive collection of kids’ movies and the power they have on a child's imagination. So we let the movies work their magic - creating a totally candid holiday campaign around unstaged and unscripted moments filmed inside real people’s homes during movie night. 

AGENCY

R/GA, Los Angeles

RESPONSIBIlITIES

Concept Development / Art Direction

"THE MOVIE IS JUST THE BEGINNING" FULL LENGTH FILM

Director Team: The Mercadantes, Epoch.

DIGITAL CONTENT

We also captured a series of short stories showcasing the effect that each movie had on the individual families.

Director Team: The Mercadantes, Epoch.

Featured on:

ADWEEK: Ad of the Day: Netflix Films Unscripted Spots in Real People's Homes on Movie Night.
FASTCOMPANY: This is what happens when the kids are in charge of netflix.