the campaign

NETFLIX
The Movie Is Just The Beginning

For their national holiday campaign, Netflix wanted to showcased their extensive collection of kids movies. But we knew that it’s not about the movies themselves, but the power they have on a child's imagination. The movie is just the beginning. Instead of a traditional spot with actors, stylized sets, and scripted dialogue, we created an honest and authentic holiday campaign around unstaged and unscripted moments filmed inside real peoples homes during movie night.  

 

AGENCY

R/GA, Los Angeles

RESPONSIBIlITIES

Concept Development / Art Direction


"THE MOVIE IS JUST THE BEGINNING" FULL LENGTH FILM

Director Team: The Mercadantes, Epoch.


DIGITAL CONTENT

We also captured a series of short stories showcasing the effect that each movie had on the individual families.

Director Team: The Mercadantes, Epoch.

 
 
 

Featured on:

ADWEEK: Ad of the Day: Netflix Films Unscripted Spots in Real People's Homes on Movie Night.
FASTCOMPANY: This is what happens when the kids are in charge of netflix.