THE CAMPAIGN

Patrón | ‘We Didn’t Invent Tequila’

Patrón owns the category of premium tequila, but most people know the brand more for it's presence at swanky parties then for it's meticulous handcrafted distillation process. Our challenge was to shift that perception while maintaining Patrón’s iconic swagger. So we did what Patrón does best; we brought the attitude, all while telling the truth. 

AGENCY

MullenLowe, Los Angeles

RESPONSIBILITIES

Concept Development / Creative & Art Direction / Design


BROADCAST :15 | WE DIDN’T INVENT TEQUILA - “AGAVE” 

Director: Tim Brown, Stink


BROADCAST :15 | We Didn’t Invent Tequila - “CORK” 

Director: Tim Brown, Stink


BROADCAST :15 | We Didn’t Invent Tequila - “HOLIDAY BONUS” 

Director: Tim Brown, Stink


PRint


GIFS

Patron_GIF_ThroughGlass.gif

Evolution GIF of all the Patrón print comps.

Evolution GIF of all the Patrón print comps.

Behind the Scenes:

It might look simple, but you should see the work that went into it! 

Note: The following are spec comps only and represent the thinking behind the campaign, not what what produced. The produced print is above.