IRC
Refugees
Bring More Than
They Carry
Refugee stories are often told through the lens of what people are forced to leave behind — and too often, told by someone else. For World Refugee Day, we shifted the focus to what refugees bring: skills, stories, experience, hopes and dreams. Told through their own voices and candid footage, Refugees Bring More Than They Carry put refugees in control of the narrative.
AGENCY / BigSpaceship, NYC
RESPONSIBILITIES / Concept Development, Creative & Art Direction
RECOGNITION
🏆 ANTHEM AWARDS / 2x Bronze Winner
Humanitarian Action & Services, Non-Profit Campaign
Humanitarian Action & Services, Social Media Content, Campaign or Channel
🏆 PR AWARDS / 2x Finalist
Best in Nonprofit, Best in Social Media
ANTHEM FILM :60
“We Bring More Than We Carry”
Concept: Told by the collective voices of the refugees themselves, we wanted to let their unique stories and candid personal footage shift the conversation to just how much they bring.
Art Direction: Since we were working with a dynamic mix of film, stills, and user-generated found footage, our goal for the art direction was to marry everything through a scrapbook style approach that felt nostalgic and imperfect, yet highly personal, intimate, and cherished.
Ampification on Social
We brought the campaign to life through a variety of channel-specific social activations to inspire conversation, empower refugee voices, and share new perspectives.
CAMPAIGN POSTER
TEXT-ONLY TWEETS
TIKTOK & REELS
EXTENDED CONTENT ON YOUTUBE
Many refugees carry the next generation in their arms.
This intimate interview series called “We Carried A Generation” shared a new perspective on the refugee experience between refugee parents and their children.
CELEBRITY AMPLIFICATION
We also leveraged our roster of celebrity partners to share our message.
WEBSITE
Our website became a learning hub of refugee stories, connecting refugees with supporters and educating the audience on how to share, support, and welcome refugees.
