THE CAMPAIGN

NIKE | Summer Blockbuster

To launch Nike’s new Player Edition shoes inspired by De’Aaron Fox and Jayson Tatum, we gave each rising basketball star his very own summer blockbuster, because summer is a time when stars belong on the big screen.


NIKE PRESENTS

‘LIGHT SPEED’
Starring De’Aaron Fox


NIKE PRESENTS

‘DEFEND THE ARCH’
Starring Jayson Tatum


We also created custom posters, in-store trailers, and behind the scenes content to promote each movie.

 
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IN-STORE TRAILERS

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Behind The Scenes

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PRODUCT PHOTOGRAPHY