NIKE / SUMMER BLOCKBUSTER
Summer is a time when stars belong on the big screen. To launch Nike’s new Player Edition shoes inspired by De’Aaron Fox, Devin Booker, and Jayson Tatum, we gave each rising basketball star his very own Summer Blockbuster.
AGENCY
Laundry Service, NYC
RESPONSIBILITIES
Concept Development / Creative & Art Direction
NIKE PRESENTS
‘LIGHT SPEED’
Starring De’Aaron Fox
NIKE PRESENTS
‘The Sun of Moss Point’ / Devin Booker
NIKE PRESENTS
‘DEFEND THE ARCH’
Starring Jayson Tatum
