THE CAMPAIGN

For it’s holiday campaign, Acura wanted to spread the word about it’s annual winter sales event, capturing the joy of driving in two separate films targeted at two separate demographics. We based our campaign on this unifying truth: No matter who you are, there's nothing quite like getting exactly what you want for the holidays. 

 

AGENCY

MullenLowe, Los Angeles

RESPONSIBILITIES

Concept Development / Creative & Art Direction / Design

"NEW YEAR'S EVE" Director's Cut:

A couple, torn apart by long distance, is reunited on New Year’s Eve with the help of the Acura TLX. 

Director: Paul Minor, Skunk/Carnibird

"NEW YEAR'S EVE" Broadcast : 30 

"I WISH" BROACAST :30

One man gets exactly what he wished for - to relive his first drive over and over again.

Director: Paul Minor, Skunk/Carnibird

DESIGN COLLATERAL