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STARBUCKS | 4 Years of Social First
CREATIVE DIRECTION • SOCIAL STRATEGY • BRAND GROWTH
FOSSIL | Interactive Stories
FASHION • PRODUCT LAUNCH
FOSSIL | #HolidayFeels
SEASONAL • PRODUCT LAUNCH
FOSSIL | #CurrentMood Gamified Content
INTERACTIVE • GAMIFIED
PEDIGREE | Always-On Content
ORGANIC • ALWAYS-ON
NEW YORK TIMES| "Follow The Questions"
SOCIAL • SUBSCRIPTION DRIVER
Starbucks | "Fall On Call"
CPG • SEASONAL
STARBUCKS | Brand Reputation Campaign
UGC • BRAND ETHOS
NUTRO | Always-On Content
ORGANIC • ALWAYS-ON
IRC | Refugees Bring More Than They Carry
NON-PROFIT • AWARENESS