SOCIAL FIRST CONTENT SERIES

New York Times came to us with a unique challenge — to create a content series for social that piqued interest to drive subscriptions but didn’t feature any imagery. So we let the audience’s natural curiosity lead.

AGENCY

Laundry Service, New York

RESPONSIBILITIES

Pitch / Concept Development / Creative & Art Direction

CONTENT SERIES

We studied the audience - naturally curious individuals who are willing to dive deep into compelling content - and created a content series with a multitude of targeted questions on a timely topic or event, leading readers to the answers when they swipe up.

CUSTOM LANDING PAGE

A simple algorithm that aggregates this week’s most important headlines into a self-updating web that matches the visual style of the video.