LUMINOUS DIAMONDS / MADE UNDER PRESSURE
Women face an immense amount of pressure rarely seen by others, but those who follow their own inner light transform that pressure into greatness. To launch Luminous Diamonds, our brand film used Queen’s Under Pressure to highlight and transform the many pressures women face in society into their ultimate success.
AGENCY
Laundry Service, New York
RESPONSIBILITIES
Pitch Concept Development & Creative Direction
RECOGNITION
Case Study
“Made Under Pressure”
:60’s Brand Film
WEBSITE | “STORIES OF INNER LIGHT”
SOCIAL STORIES
STATICS
Credits:
Chief Creative Officer Jason Marks / Laundry Service
Executive Creative Director Danny Nunez / Laundry Service
Pitch Creative Director Kristina Caizley
Associate Creative Director Lauren Fodero / Laundry Service
Sr. Art Director Summer Schneider / Laundry Service
Sr. Copywriter John Geany / Laundry Service
Sr. Copywriter Nick Delisi / Laundry Service
Designer Walid Bukhari
Director Katharine White
Cinematographer Eli Arenson
Photographer Shirley Cruz
Supervising Producer Christine Maher / Cycle
Supervising Editor Ryan Moloney / Cycle
Editor Dylan Padilla / Cycle
Vice President, Client Services Shayna Cohen / Laundry Service
Account Director Christina Torres / Laundry Service
Director, Project Management Ilana Berzon / Laundry Service
Strategist Casey Hobgood / Laundry Service
Wardrobe Stylist Meredith Morgan
Assistant Director Sam Light
VP of Production Bob Brown / Cycle
Line Producer John Catapano / Cycle
Producer Emily Dimon / Cycle
Production Manager Jossue De Gracia / Cycle
Editor Kat Yi
VFX Soo Jung Rygielski
VFX Dana Ericson