MICHELOB ULTRA | CONCEPT
To launch Michelob ULTRA's new smaller 7oz bottle, made for the weekday, we created a series of monochromatic worlds that broke through the visual clutter of the social space in an impactful way.
Shot entirely in frame by frame stop-motion animation, each video tells the story of your weekday grind lightened by the tiny treat waiting at the end.
Laundry Service, New York
Concept Development / Creative & Art Direction