The campaign

FOSSIL // Own Your Time

To launch Fossil's new Gen 4 smartwatches, we didn’t focus on all the new technology; we focused on what it allows you to do; Own Your Time. Starring Mandy Moore, KJ Apa, and Izzy Bizu. 


Laundry Service, New York


Concept Development / Creative & Art Direction

CAMPAIGN FILM | "Own Your Time" with Mandy Moore

FOSSIL | "Own Your Time" with KJ APA

FOSSIL | "Own Your Time" with IZZY BIZU


Another challenge was to revamp Fossil's social channels to stand out from the competition, drive engagement, and inspire brand love.

We started with a full brand audit, working closely with our strategy team to create a comprehensive (128 page!) brand playbook. It wasn’t just pretty. It established the brand why, voice, tone, interests, look & feel, conceptual direction, immersive channel experience, and engagement strategy.     

The Playbook | Select pages

The Updated Social Grid

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Using behind the scenes footage captured on set, we created interactive content for Fossil’s Instagram Stories, which we released weekly to keep people coming back.

INSTAGRAM STORIES | Question of the Week

INSTAGRAM STORY | Snapshots On Set

INSTAGRAM STORY | Style Archives with Mandy Moore

Content for Pinterest