FOSSIL // Own Your Time
To launch Fossil's new Gen 4 smartwatches, we didn’t focus on all the new technology; we focused on what it allows you to do; Own Your Time. Starring Mandy Moore, KJ Apa, and Izzy Bizu.
Laundry Service, New York
Concept Development / Creative & Art Direction
CAMPAIGN FILM | "Own Your Time" with Mandy Moore
FOSSIL | "Own Your Time" with KJ APA
FOSSIL | "Own Your Time" with IZZY BIZU
FOSSIL SOCIAL FEED
Another challenge was to revamp Fossil's social channels to stand out from the competition, drive engagement, and inspire brand love.
We started with a full brand audit, working closely with our strategy team to create a comprehensive (128 page!) brand playbook. It wasn’t just pretty. It established the brand why, voice, tone, interests, look & feel, conceptual direction, immersive channel experience, and engagement strategy.