The campaign

FOSSIL // Own Your Time

To launch Fossil's new Gen 4 smartwatches, we didn’t focus on all the new technology; we focused on what it allows you to do; Own Your Time. Starring Mandy Moore, KJ Apa, and Izzy Bizu. 

AGENCY

Laundry Service, New York

RESPONSIBILITIES

Concept Development / Creative & Art Direction


CAMPAIGN FILM | "Own Your Time" with Mandy Moore


FOSSIL | "Own Your Time" with KJ APA


FOSSIL | "Own Your Time" with IZZY BIZU



FOSSIL SOCIAL FEED

Another challenge was to revamp Fossil's social channels to stand out from the competition, drive engagement, and inspire brand love.

We started with a full brand audit, working closely with our strategy team to create a comprehensive (128 page!) brand playbook. It wasn’t just pretty. It established the brand why, voice, tone, interests, look & feel, conceptual direction, immersive channel experience, and engagement strategy.     


The Playbook | Select pages


The Updated Social Grid

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INTERACTIVE CONTENT

Using behind the scenes footage captured on set, we created interactive content for Fossil’s Instagram Stories, which we released weekly to keep people coming back.

INSTAGRAM STORIES | Question of the Week


INSTAGRAM STORY | Snapshots On Set


INSTAGRAM STORY | Style Archives with Mandy Moore


Content for Pinterest


Website